At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below. Paid Search Paid search, or…
Category: Digital Marketing
What is Digital Marketing? A visual summary.
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, ‘digital’ is…
What Is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the number of people…