Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, ‘digital’ is…
Author: Abhishek Singh
Digital Marketing Trends That Are Changing The Way We Market To Consumers
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to digital, it means companies are also jumping online to market their businesses. And…
What Is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the number of people…